22 January 2012: Shopping on- and offline. IKEA seems to be a resolutely offline store - insisting we spend a certain amount of our weekend standing in its queues. Nevertheless, the procedure is speeded up these days by online browsing. Does it sell the sort of thing I’m looking for? How much does it cost? Do they have any in stock at my local branch? The RSC works the other way round - I browse an offline brochure, then go online to buy. Yesterday we were buying furniture, which involved finding it online, driving over to the local shop to take a look, then returning home to buy it online. Three different models - all offering a blended shopping experience.
